Kevin O’Brien

Kevin O’Brien: Vice President of Marketing Strategies at Hearsay Marketing

A Strategic Leader in Real Estate Marketing Innovation

Kevin O’Brien, as Vice President of Marketing Strategies at Hearsay Marketing, brings a wealth of experience and expertise to guide our clients in the real estate sector towards unparalleled marketing success. His diverse background spans residential and commercial real estate, coupled with a keen understanding of cutting-edge digital marketing strategies.

Educational Excellence in International Real Estate

Master of Science in International Real Estate (MSIRE) from Florida International University

Mr. O’Brien’s academic foundation is rooted in one of the most prestigious real estate programs in the United States:

  • Graduated from the largest real estate program in Florida
  • Studied under research-acclaimed, full-time PhD faculty
  • Program ranked No. 1 globally for real estate faculty research by the Journal of Real Estate Literature
  • Focused on high-level investment real estate transactions with an international scope

This specialized education has equipped Mr. O’Brien with a deep understanding of global real estate markets and advanced investment strategies, informing his approach to marketing in the sector.

Professional Journey in Real Estate Marketing

Strategic Leadership at NAI Emory Hill

As Director of Marketing at NAI Emory Hill, Mr. O’Brien developed comprehensive marketing strategies:

  • Oversaw marketing initiatives for commercial brokerage, construction, and property management
  • Contributed to over $650 million in real estate transactions since 1999
  • Developed and implemented wealth-building strategies for investors in the Mid-Atlantic region

Entrepreneurial Innovation: Red Sky Realty Group

Demonstrating his entrepreneurial acumen, Mr. O’Brien founded a virtual real estate brokerage on the Outer Banks:

  • Pioneered three IDX integrated websites covering all of Eastern North Carolina
  • Implemented innovative marketing strategies during challenging economic conditions
  • Developed the Coastal Foreclosure Tour, gaining national media attention and showcasing his ability to create newsworthy marketing campaigns

Strategic Expertise for Real Estate Professionals

At Hearsay Marketing, Mr. O’Brien leads the development of strategic marketing solutions:

For Commercial Real Estate Firms

  • Implementing advanced property visualization and virtual tour technologies
  • Developing data-driven market analysis strategies for accurate property valuation
  • Creating comprehensive digital strategies for property marketing and client engagement

For Residential Real Estate Agencies

  • Designing innovative lead generation techniques
  • Strategizing virtual brokerage solutions and IDX website integration
  • Crafting market-specific strategies to navigate diverse economic conditions

The Hearsay Marketing Advantage: Strategic Marketing Solutions

Under Mr. O’Brien’s strategic leadership, Hearsay Marketing offers:

Specialized Real Estate Marketing Strategies

  • Developing tailored content strategies for property listings and market reports
  • Implementing customized CRM solutions for real estate client management
  • Creating compliance-focused digital marketing campaigns for regulated real estate markets
  • Designing advanced SEO strategies for location-based and property-specific searches

Driving Industry-Specific Innovation

As VP of Marketing Strategies, Mr. O’Brien ensures Hearsay Marketing remains at the forefront of:

  • Integrating emerging technologies in proptech and virtual property showcasing
  • Leveraging data analytics for market trend prediction and property valuation
  • Implementing AI-driven lead generation and nurturing strategies specific to real estate

A Strategic Partner in Real Estate Marketing

Mr. O’Brien’s role as Vice President of Marketing Strategies at Hearsay Marketing represents the culmination of his journey from hands-on real estate operations to leading specialized marketing solutions. His strategic insights have proven invaluable to:

  • Commercial real estate firms seeking to expand their market reach through innovative marketing
  • Residential brokerages looking to implement cutting-edge digital strategies
  • Property developers aiming to leverage digital tools for project marketing and sales
  • Real estate investment firms needing comprehensive market analysis and digital promotion strategies

Connect with Kevin O’Brien

For real estate professionals seeking to transform their marketing strategies and achieve market leadership, Mr. O’Brien offers high-level strategic consultations. His unique blend of academic knowledge, practical experience, and innovative strategic thinking has helped numerous firms achieve significant growth and market dominance in the competitive real estate landscape.

To explore how Hearsay Marketing’s strategic marketing solutions can elevate your real estate firm’s market position and operational efficiency, please contact our office to schedule a strategic planning session with Mr. O’Brien. Discover how our focused expertise and innovative strategies can drive your success in the ever-evolving real estate market.