In today’s competitive real estate market, standing out requires more than just having great properties or an excellent track record of sales. It demands a sophisticated marketing strategy that combines proven traditional real estate marketing methods with cutting-edge digital tactics that reach today’s tech-savvy buyers, sellers, and investors. Local newsletters have emerged as a powerful … Read more

In the competitive landscape of digital marketing, local businesses are constantly searching for advantages to stand out in their market. One often overlooked yet powerful tool is the exact match domain (EMD). When a potential customer in Pennsylvania needs to rent a dumpster and types “PA dumpster rentals” into Google, a domain like padumpsterrentals.com immediately … Read more

In today’s digital landscape, transparency and community engagement are key drivers of success. Recognizing this, the team at Hearsay Marketing has embarked on an exciting new journey: the creation and growth of an Outer Banks (OBX) newsletter. This initiative, aptly named “OBX Things,” is not just a project to showcase the wonders of the Outer … Read more

Navigating the complexities of marketing in the legal industry can be a daunting task. As a law firm, you must decide whether to hire an internal marketing manager or to partner with a specialized marketing agency. Each approach has its own set of advantages and challenges. Understanding Your Needs Before diving into the pros and … Read more