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How Local Newsletter Marketing Drives Real Estate Success: A Data-Driven Case Study from the Jersey Shore

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In the evolving digital landscape, Gary Vaynerchuk and leading marketing strategists consistently emphasize one powerful concept: “become a publisher.” This strategy, particularly relevant for real estate professionals, involves building and owning your media channel rather than relying solely on third-party platforms. This case study examines how a Jersey Shore digital property (JerseyShoreThings.com) implemented this approach … Read more

From Concorde to Boom: Marketing Lessons for the New Era of Aviation Manufacturing

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On January 21, 1976, two Concorde aircraft took off simultaneously from London Heathrow and Paris Charles de Gaulle, marking the beginning of supersonic commercial aviation. The marketing campaign that preceded these historic flights offers valuable lessons for today’s aviation innovators and their supply chain partners. The Concorde’s Marketing Legacy The Concorde’s marketing strategy was a … Read more

Should You Launch a Business Website as Quick as Possible?

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Launch Your Business Website First: The Key to Data-Driven Marketing Success In today’s digital-first economy, launching a website isn’t just another task on your business startup checklist—it’s the foundation of your entire marketing strategy. By establishing your online presence early, you gain access to invaluable data that can guide your marketing decisions and help you … Read more

Marketing Lessons from BlackBerry’s Rise and Fall

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On January 19, 1999, Research In Motion (RIM) launched the first BlackBerry device, forever changing how professionals would communicate. As we reflect on this anniversary, there’s a crucial lesson for today’s business leaders: even groundbreaking products need strategic marketing to maintain market dominance. The Rise of a Mobile Giant BlackBerry revolutionized business communication by introducing … Read more

Growing Your Real Estate Business Through Local Newsletters

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In today’s competitive real estate market, standing out requires more than just having great properties or an excellent track record of sales. It demands a sophisticated marketing strategy that combines proven traditional real estate marketing methods with cutting-edge digital tactics that reach today’s tech-savvy buyers, sellers, and investors. Local newsletters have emerged as a powerful … Read more

Why Exact Match Domains Can Be Worthwhile for Local Businesses

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In the competitive landscape of digital marketing, local businesses are constantly searching for advantages to stand out in their market. One often overlooked yet powerful tool is the exact match domain (EMD). When a potential customer in Pennsylvania needs to rent a dumpster and types “PA dumpster rentals” into Google, a domain like padumpsterrentals.com immediately … Read more

Building in Public: Hearsay Marketing’s Journey with the Outer Banks Newsletter

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In today’s digital landscape, transparency and community engagement are key drivers of success. Recognizing this, the team at Hearsay Marketing has embarked on an exciting new journey: the creation and growth of an Outer Banks (OBX) newsletter. This initiative, aptly named “OBX Things,” is not just a project to showcase the wonders of the Outer … Read more

Hiring an Internal Marketing Manager vs. a Specialized Marketing Agency for Your Law Firm

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Navigating the complexities of marketing in the legal industry can be a daunting task. As a law firm, you must decide whether to hire an internal marketing manager or to partner with a specialized marketing agency. Each approach has its own set of advantages and challenges. Understanding Your Needs Before diving into the pros and … Read more