In today’s digital landscape, transparency and community engagement are key drivers of success. Recognizing this, the team at Hearsay Marketing has embarked on an exciting new journey: the creation and growth of an Outer Banks (OBX) newsletter.
This initiative, aptly named “OBX Things,” is not just a project to showcase the wonders of the Outer Banks but also a part of the #BuildinPublic movement, where businesses openly share their progress, challenges, and successes. Let’s dive into what this movement means and how Hearsay Marketing is using it to grow their new newsletter venture.
The #BuildinPublic Movement: An Overview
The #BuildinPublic movement is a modern approach to business and project development. At its core, it involves sharing the journey of building a product, service, or community with the public. This transparency fosters trust, encourages feedback, and builds a community of supporters who are invested in the project’s success. By documenting the process, teams can showcase their problem-solving skills, creativity, and growth, making it an excellent tool for learning and marketing alike.
Why Hearsay Marketing Chose to Build in Public
For Hearsay Marketing, a seasoned agency known for its expertise in marketing for estate attorneys and real estate firms, the decision to participate in the #BuildinPublic movement was driven by several factors:
- Skill Enhancement: The team wanted a project that would allow them to keep their skills sharp, experiment with new tools, and stay up-to-date with the latest trends in digital marketing and content creation.
- Community Engagement: By sharing their journey, Hearsay Marketing aims to engage with a broader audience, including potential clients, partners, and fans of the Outer Banks.
- Learning Experience: The Build in Public approach provides valuable learning opportunities. The team can gather feedback, understand audience preferences, and adjust their strategies in real time.
- Transparency and Trust: This initiative aligns with Hearsay Marketing’s commitment to transparency, a value that builds trust with clients and followers.
The OBX Things Newsletter: A Deep Dive
The OBX Things newsletter, hosted on the user-friendly Beehiiv platform, is a celebration of all things Outer Banks. It covers a range of topics, from local events and hidden gems to travel tips and community stories. The newsletter is designed to be a go-to resource for both residents and visitors, offering unique insights into this beloved coastal region.
Key Features of OBX Things:
- Local Insights: The newsletter features stories from locals, spotlighting favorite spots, upcoming events, and insider tips.
- Curated Content: Each edition includes curated content that highlights the best of the Outer Banks, from restaurants and shops to outdoor activities and cultural attractions.
- Interactive Elements: OBX Things encourages reader engagement through interactive elements such as polls, Q&A sections, and feedback forms.
The team at Hearsay Marketing leverages their existing social media presence, including the Facebook page Vacation OBX, to promote the newsletter and grow their subscriber base. This integrated approach ensures a cohesive brand presence across multiple channels, enhancing visibility and engagement.
The Fun of Building in Public
For Hearsay Marketing, the OBX Things newsletter is more than just a business venture—it’s a passion project. The team is enthusiastic about the opportunity to learn, grow, and connect with the community in a meaningful way. By participating in the #BuildinPublic movement, they are able to:
- Share Their Journey: From brainstorming content ideas to navigating challenges, the team shares regular updates on social media and their website, giving followers a behind-the-scenes look at the process.
- Celebrate Milestones: Whether it’s reaching a subscriber milestone, launching a new feature, or receiving positive feedback, every achievement is celebrated and shared with the community.
- Learn from the Community: The feedback and interactions with readers provide valuable insights that help the team refine their approach and deliver content that resonates with their audience.
Conclusion
The OBX Things newsletter is a testament to Hearsay Marketing’s commitment to innovation, community engagement, and continuous learning. By embracing the #BuildinPublic movement, the agency not only showcases its expertise but also fosters a deeper connection with its audience. Whether you’re a fan of the Outer Banks, a marketing enthusiast, or someone interested in the Build in Public philosophy, Hearsay Marketing invites you to join them on this exciting journey.
To stay updated on their progress and enjoy the rich content of the OBX Things newsletter, visit https://obxthings.com and follow their journey on Facebook at Vacation OBX. Together, let’s explore, learn, and celebrate the beauty of the Outer Banks!