OBX Marketing Agency | PPC Marketing OBX

Welcome to Hearsay Marketing, your premier OBX marketing agency based in Kill Devil Hills. We specialize in driving growth for local businesses across the Outer Banks through cutting-edge digital marketing strategies tailored to our unique coastal market.

Understanding the power of local marketing is crucial in today’s digital landscape. According to a recent study by BrightLocal, 93% of consumers used the internet to find a local business in the last year, with 34% searching every day.

At Hearsay Marketing, we leverage this local search behavior to boost your visibility and attract more customers throughout the Outer Banks’ dynamic tourist seasons and beyond.

Our Local Marketing Services

SEO Agency OBX

In the competitive landscape of the Outer Banks, where businesses vie for attention from both tourists and locals, SEO is not just important—it’s essential. With the majority of visitors planning their trips online and locals increasingly relying on search engines to find services, a strong SEO strategy can make the difference between a thriving OBX business and one that gets lost in the digital shuffle. At Hearsay Marketing, we craft SEO strategies that ensure your business shines bright in search results, no matter the season.

Boost your online visibility and attract more customers with our expert SEO services:

Local SEO optimization tailored to OBX’s seasonal trends
Keyword research focusing on tourism-related and year-round terms
On-page and off-page SEO strategies adaptable to peak and off-peak seasons
Content strategy and creation that resonates with both tourists and locals

We understand that search trends in the OBX fluctuate with the tourist seasons. Our SEO strategies are designed to capture high-intent searches during peak times while maintaining visibility during quieter months, ensuring your business stays competitive year-round.

PPC Marketing OBX

In a tourism-driven economy like the Outer Banks, timing is everything. Pay-Per-Click (PPC) marketing offers OBX businesses the agility to capture attention precisely when potential customers are most likely to engage. Whether it’s attracting early vacation planners in the winter months or maximizing visibility during the peak summer season, a well-executed PPC strategy can drive significant ROI for local businesses. Hearsay Marketing’s PPC experts understand the nuances of the OBX market and how to make every click count.

Maximize your ROI with our targeted pay-per-click campaigns:

Google Ads management with seasonal budget adjustments
Social media advertising targeting tourists and locals
Display and retargeting campaigns to capture early vacation planners
Ad copy optimization reflecting seasonal offerings and events

Our PPC strategies are fine-tuned to the rhythm of OBX tourism. We ramp up campaigns before peak seasons to capture early planners, adjust budgets to maximize exposure during high season, and focus on local customers and shoulder season opportunities during quieter periods.

Local SEO OBX

For businesses in the Outer Banks, local SEO is the cornerstone of digital success. With tourists searching for “things to do in OBX” and locals looking for year-round services, appearing in local search results can dramatically increase foot traffic and inquiries. Local SEO ensures that when someone searches for services in Kill Devil Hills, Nags Head, or anywhere in the Outer Banks, your business is front and center. At Hearsay Marketing, we’ve mastered the art of putting OBX businesses on the local digital map.

Dominate local search results and attract nearby customers with our services:

Google My Business optimization with seasonal hours and offerings
Local citation building across tourism and local business directories
Review management to highlight peak season experiences
Location-based keyword targeting for each OBX town and attraction

We ensure your business stands out in local searches year-round. Our strategies adapt to seasonal changes, highlighting your summer offerings to tourists while maintaining visibility to locals during the off-season.

Website Design OBX

In the picturesque Outer Banks, where natural beauty abounds, your website needs to be equally captivating to stand out. A well-designed website is often the first interaction potential customers have with your business, whether they’re planning a vacation from hundreds of miles away or a local resident looking for services. For OBX businesses, a website must be more than just visually appealing—it needs to be functional, informative, and adaptable to the seasonal nature of our market. Hearsay Marketing creates websites that not only showcase your business but also drive conversions all year long.

Create a stunning online presence that converts visitors into customers with our web design services:

Responsive, mobile-friendly designs optimized for on-the-go tourists
User experience (UX) optimization with clear seasonal information
E-commerce solutions for booking services or selling products
WordPress development with easy-to-update seasonal content

Our website designs are crafted to cater to the needs of both vacationers and year-round residents. We create flexible layouts that allow you to easily highlight seasonal offerings while maintaining a consistent brand presence throughout the year.

Why Choose Hearsay Marketing?

Local Expertise: Based in Kill Devil Hills, we intimately understand the ebb and flow of OBX business cycles.
Proven Results: Our strategies have helped numerous local businesses thrive during peak seasons and sustain growth year-round.
Customized Approach: We tailor our services to meet your specific goals, budget, and seasonal needs.
Transparent Reporting: Stay informed with regular updates on your campaign’s performance, including seasonal trend analysis.
Adaptable Strategies: Our marketing plans flex with the seasons, ensuring your business captures opportunities all year long.

Local OBX Marketing Opportunities

At Hearsay Marketing, we don’t just understand the Outer Banks market—we have exclusive access to some of the most powerful local marketing channels available. Our unique partnerships allow us to put your business directly in front of thousands of potential customers who are already engaged with OBX content.

Exclusive OBX Facebook Page

We have exclusive marketing rights to the popular “Vacation OBX” Facebook page (https://www.facebook.com/vacationobx), which boasts an impressive following of 165,000 OBX enthusiasts. This page is a hub for tourists planning their trips and locals staying connected with their community. By partnering with us, your business can tap into this engaged audience, increasing your visibility and reaching potential customers at every stage of their vacation planning process.

OBX Facebook Group

In addition to the public page, we also manage an exclusive OBX Insider Facebook Group with 10,000 active members. This group consists of OBX regulars, vacation homeowners, and local business owners—all deeply invested in the Outer Banks community. This platform offers a unique opportunity for targeted marketing, community engagement, and building lasting relationships with potential long-term customers.

Local OBX Email Newsletter

Our local OBX email newsletter is a direct line to individuals who have explicitly shown interest in Outer Banks news, events, and offerings. This opt-in newsletter allows us to deliver your message straight to the inboxes of people who are most likely to engage with OBX businesses. Whether you’re promoting a seasonal event, offering a special discount, or simply increasing brand awareness, our newsletter can help you reach a receptive audience.

By choosing Hearsay Marketing, you’re not just getting a marketing agency—you’re gaining access to a network of OBX enthusiasts and potential customers. We can create customized marketing packages that leverage these exclusive channels, ensuring your message reaches the right people at the right time.

Elevate Your OBX Business with Hearsay Marketing

In the dynamic and seasonal market of the Outer Banks, having a strong digital presence is not just an advantage—it’s a necessity. Hearsay Marketing combines local expertise, cutting-edge marketing strategies, and exclusive access to powerful OBX-focused platforms to give your business the edge it needs to thrive.

Whether you’re a seaside restaurant looking to attract more diners during the peak season, a vacation rental company aiming to boost off-season bookings, or a local service provider seeking to maintain a steady customer base year-round, we have the tools, knowledge, and connections to help you achieve your goals.

Our comprehensive approach ensures that your business is visible, appealing, and engaging to both tourists planning their OBX getaway and locals seeking trusted services. From optimizing your website to appear in local searches, crafting compelling PPC campaigns that capture attention at just the right moment, to showcasing your offerings to our exclusive network of OBX enthusiasts, we cover all bases to drive your success.

Ready to take your OBX business to new heights? Partner with Hearsay Marketing and let’s create a marketing strategy that keeps your business thriving through every season.